We are thrilled to share our latest campaign, which aims to encourage our community and the wider fashion audience to Keep Your Lockdown Shopping Resolutions.
Support small and independent stores & buy less, buy better.
As the UK prepares for a lift in Covid-19 lockdown restrictions and socialising begins to become a not-so-distant possibility, the temptation to start frantically adding options to our wardrobe may re-emerge for some people. We are launching our Keep Your Lockdown Shopping Resolutions campaign in an effort to encourage shoppers to continue the mindful approach that was adopted by so many during the pandemic.
A survey during 2020 found that 60% of shoppers were making more sustainable, environmentally friendly or ethical purchases since the start of the pandemic. This can only be positive for the planet.
Additionally, a study by Carbon Trust found that shopping behaviours during March – July in 2020 meant carbon emissions in the UK fell by 27% or 4.3 Million tonnes compared with the same months in 2019.
With such positive evidence that our lockdown shopping habits did some good in the last 12 months, we hope our campaign can remind shoppers to keep these habits front of mind as we enter some form of ‘normality’ again.
This campaign resonates significantly with Open for Vintage and our values.
Each and every item we sell comes from our independent boutique partners who are located around the world. Our boutique network is made up of expert vintage sellers who run their boutiques with an eye for incredible vintage and a passion for pre-owned. During the pandemic, we have been thrilled to be able to support the trade of these businesses, by connecting their products with our global customer base. Every time you shop with Open for Vintage, you are supporting an independent vintage boutique.
Current OFV Boutique Location Map
In tandem with this, we constantly work towards driving the change to a more circular fashion economy, by allowing our community to discover pre-owned and vintage goods. Our customers help us to rehouse fashion’s quality craftmanship that is made to last lifetimes, not seasons. We advocate for buying less but buying better as a more considered, sustainable approach to building a wardrobe.
As we launch our Keep Your Lockdown Shopping Resolutions campaign, we ask you to keep supporting small shops and businesses, from your grocery shopping to your outfit buying. When it comes to adding to your wardrobe, ask yourself – how long will this last?
Let’s continue to make positive changes to our attitudes and behaviours. We’ve seen the incredible difference it can make.
Why stop now?
Learn more about Open for Vintage and sustainability here.
