Master of the irreverent and playful, Franco Moschino founded his eponymous fashion house in 1983 with the blessings of the late Gianni Versace. Starting off with a line of jeans, Moschino soon delved into womenswear, accessories and perfume – all embracing his signature cheeky more is more aesthetic. Famed for his rebellious, poke-in-the-eye commentary on the industry (eg. “There is no such thing as good taste”), Moschino controversially made fun of the fashion victims that were his followers. In 2006, with Rossella Jardini at the steering wheel, Moschino designed the outfits for Kylie Minogue’s “Showgirl” tour; in 2008, dressed Madonna for her “Sticky & Sweet” tour, and in 2011 the brand provided six outfits for Lady Gaga.
A firm believer that fashion should be fun and have meaning, Moschino’s eccentric and controversial designs live on to date through current creative director Jeremy Scott who has taken the brand to new, contemporary, quirky heights. After appropriating the logos of McDonalds, Barbie and Coca-Cola, Scott has once again cemented the brand as the talking point of fashion month, and gained a cheerful cult following with it. Scott’s playful spin on pop culture (and successful up-keeping of the brand identity) has also increased the popularity of the less flamboyant vintage designs. The much coveted Moschino logo buckle belt and rare novelty print bomber jackets are firm fashion editor favourites.
Today, the brand consists of three labels: Moschino (the main line), Moschino Cheap and Chic (women's secondary line, created in 1988), Love Moschino (the diffusion line, known as Moschino Jeans from 1986 to 2008), in order of exclusivity.
OfV says: Moschino is the brand of choice for the fun, the bold and the sartorially daring. Open for Vintage’s collection of vintage Moschino clothing and accessories spans decades of the brand’s much coveted designs. Expect diversity: from super-wearable feminine blazers to playful metallic dungaree dresses and Jeremy Scott’s twisted logo accessories, there is a more or less vibrant and wacky Moschino piece for all, whether you’re in for the entire lifestyle or just a night of “more is more” fun.