At just 20 years old, Edouard Heuer transformed the watchmaking industry in 1820 with the evolution of the Tag Heuer watch. A brand which is famed for creating reliable and robust watches whilst epitomising quality. By no surprise, vintage TAG Heuer Monaco watches are highly-sought after.With more than 150 years of experience, TAG Heuer has established an extensive portfolio of more than 170 boutiques, employing 1600 staff worldwide.CEO of TAG Heuer, Jean-Claude Biver, said “our company has created a name for itself by producing irresistible timepieces that convey a sensation of power while remaining affordable”. This has enabled the esteemed brand to attract the younger generation and empower them to be bold, daring, pioneering and non-conforming – the values of the brand which are reflected in the design and functionality of TAG Heuer watches.
Creating bold, some might even say audacious, yet irresistible timepieces is not new for the TAG Heuer brand. With centuries of experience, TAG Heuer is influential in not only the watchmaking industry, but also in lifestyle, art, contemporary music, and sport. As such, the brand has partnered with significant global events; TAG Heuer has been the official timekeeper of three Summer Olympic Games throughout the 1920’s, the Skiing World Championships and the Formula One World Championships.
TAG Heuer Monaco, launched in 1969 defying the power of water, becoming the first water-resistant watch with a square case, as well as the first automatic chronograph. The Monaco collection, not long after its launch, became one of the most iconic watches when Steve McQueen featured the TAG Heuer Monaco in the “Le Mans” film.
Formula One, Aquaracer, Link, Carrera, Connected and Grand Carrera are among the other innovative timepieces. Renowned for offering incomparable timekeeping, accurate down to the millisecond, as well as watches and chronographs which push technological boundaries and rules - TAG Heuer are committed to changing mindsets, not just watches.
Whether you’re inspired by the charismatic ambassadors both past and present, we urge you to follow in their footsteps and become part of a movement. Not only is this heritage brand revolutionising watchmaking, but also mental strength, ambition and courage. #DontCrackUnderPressure focuses on the brand’s “unbreakable determination”, a concept in which TAG Heuer hopes consumers will leverage in their lifestyles and attitudes towards challenges.
If you’re a collector of vintage iconic watches, or just appreciate cutting-edge technological designs, a vintage TAG Heuer Monaco watch will tick all the boxes. Our collection of watches showcase some of the most sought-after used TAG Heuer Monaco watches in pristine condition. Explore the range below.