With its first debut in 1956, the Rolex Day Date is the pinnacle of luxurious watches made popular through donning the wrist of many presidents over the years.Exclusively available only in 18ct gold, 18ct everose gold or platinuma used Rolex Day Date is a must have wrist watch.The iconic Day Date was the first watch to display both the day spelt out in full at the 12 o’clock position in a wide range of languages, and the date displayed at the 3 o’clock position along with the hours marked out with bespoke 18ct gold markers – this then went on to inspire many watch manufacturers around the world.
The Day Date, nicknamed the ‘President,’ has been given to world leaders since the launch of the product and was given the name after US President Dwight Eisenhower famously wore the watch religiously at public appearances.
The complicated manufacturing process took years to master, only adding to the desirability of the state-of-the-art watch. The watch has had an extra disc added to the intellectual mechanism to control the day display, a self-winding chronometer and a unique calibre that has been updated many times since the Day Date was launched.
The Rolex Day Date models are brought to life in an in-house laboratory that oversees the workmanship of the watch, with each piece enduring many tests and inspections before it officially passes.
The aesthetics of the watch are created using only the finest metals and materials making this a truly remarkable piece of equipment. The Rolex dial is manufactured by hand to ensure that it is delicately put together to create the perfect model ready for purchase. The distinctive bracelet designed with three links to allow for flexibility, is only available on a Rolex Day Date making it a truly iconic timepiece.
The most noted upgrade of the Rolex Day Date happened in 1977, when the day-date function was redesigned to allow for even faster and easier usage. Prior to this, the wearer had to manually turn the crown continuously to reach the desired date. This movement was then replicated on all Rolex models that have the date function.
Besides presidents and other world leaders, many recognisable public figures are fans of the Rolex Day Date including singers; Justin Timberlake, Rihanna, Bruno Mars and Justin Bieber and actors: Brad Pitt, Daniel Craig and Jennifer Aniston.
If you are a collector of fine accessories, the vintage Rolex Day Date is the best of the best. We have hand selected some of the most desirable used Day Date editions and made them accessible to you, so if vintage is what you love – then a pre-owned Day Date watch is for you