Discover a true piece of fashion history with the exclusive vintage Roberta di Camerino collection at Open for Vintage.
The successful Italian fashion house of Roberta di Camerino, was set up in 1945 by Giuliana Camerino after spending two years designing handbags for a leather goods store in Switzerland and discovering a growing passion for creativity. Post-war Camerino, formerly known as Giuliana Coen, returned to Italy to be with her family and within a matter of years had accomplished a huge movement in the fashion industry.
Predominantly known for producing her signature velvet handbags, Camerino was famously credited with creating the iconic ‘it’ bag, a term now used in everyday life. Camerino handbags are traditionally velvet and often feature brass hardware, buckles and flap detailing. Each luxury bag designed and carefully hand created was known for its innovativeness and use of recycled clothing. Fabrics are often brightly coloured featuring rich patterns and textures.
Camerino’s fashion-forward thinking meant that her designs were, and still are, widely copied by (or heavily influence) even the biggest fashion houses. In 1946, she famously designed a handbag that foreshadowed the recognisable ‘G’ print heavily used today in Gucci designs. Bottega Veneta was inspired by the woven leather bags designed by Camerino and Prada later reproduced one of Camerino’s original designs. In recognition of the influence her bags had on other designers’ collections, Camerino won a Neiman Marcus Fashion Award in 1956.
The Roberta di Camerino fashion house flourished and expanded into designing dresses, coats, trouser suits and other accessories and over the years, attracted the likes of Grace Kelly and Elizabeth Taylor. The clothing collections often supported the local Italian businesses by using locally produced fabrics within her designs and featured in the highly memorable first Roberta di Camerino fashion show in 1949.
Although the fashion house closed in 1980, it was re-established in 1996 and presented a New York fashion department store with a sought-after collection of handbags. In 2008, the Roberta di Camerino label was attained by the Sixty Group who now focus all of their attention on the luxury handbag market.
Camerino exhibitions have been held around the world featuring original Camerino designs and her exquisite attention to detail continues to attract the interest of many famous faces around the world.
Here at Open for Vintage, we have hand-picked inspirational designs created by Roberto di Camerino – from the highly sought after vintage velvet handbags and stylish accessories to longline dresses that capture and reflect the essence of the brand. If you love 1970’s fashion and a touch of vintage, an iconic Roberta di Camerino piece is a must for your collection.