Vintage Pucci clothing has a rich heritage. Pucci, the psychedelic wild child of Italian fashion with its roots firmly planted in a noble and historic family. As a fashion brand founded on leisure wear, it is only right the its creator the Florentine Marquis Emilio Pucci di Barsento, was himself a true Renaissance man. Born to Italian nobility in 1914, Pucci was highly educated, a keen sportsman, wartime pilot and eventually even a politician. As a young man in the 1930s used his skiing prowess to earn him a scholarship to study for an MA in social Science at Reed College in Oregan. It was here that he first dipped his toe in fashion, designing competition ski suits for the ski team. However, it wasn’t until 1947, when Pucci found himself in Zermatt, that he designed a ski suit for a female friend which was photographed by fashion photographer Toni Frissel. The photograph was picked up by Harper’s Bazaar and his streamlined and fresh design of slim tapering ski pants and a hooded parker jacket led to them commissioning further designs for this 1948 winter edition.
This early foray into ski wear paved the way for Pucci’s career using innovative and practical materials as a key component in his designs. Returning to his family palazzo in Florence he set about working closely with expert fabric manufacturers in Italy to create stretch silks and cotton jerseys that were a pleasure to wear. He went on to launch his first collection at the Pitti Palace, Florence in 1950 with what became known as sportswear chic. His clothes were for those whose lives floated from slope to city, coast to countryside with swimwear and ski suits, but also silk scarves and beautiful silk twill shirts. By 1953, his designs were featuring the psychedelic colours and bold prints which have become the iconic signatures of the brand.
With their mesmeric hues, easy clinging shapes and luxurious yarns, Pucci’s clothes sit comfortably between the worlds of Haute couture and everyday ready to wear. They are blissfully relaxed and yet instantly glamorous to wear, an ability which has earned them legions of famous fans. From Marilyn Monroe and Grace Kelly to Jennifer Lopez and Beyonce. Emilio Pucci was a true genius of colour combinations and though his signature prints had their heyday in the 1960s and 1970s, when they exactly suited the swirling mood of the era, they have remained in style ever since. So whether you are drifting across the med in your Pucci shirt, cruising down a highway in a Pucci scarf or hitting the tiles in a Pucci silk jersey mini dress, you are sure to make a splash in vintage Pucci.