Our vintage Louis Féraud collection showcases the French fashion designer and artist born in 1921. From a young age, Féraud began to sketch women in romantic Provencal styles, which back then was a far cry from the lavishly beaded, flapper designs that heavily dictated the era. His love for barefoot, un-girdled and relaxed women of the summer post-war, inspired Féraud to create designs that ‘real’ women felt elegant and stylish, yet comfortable in.
His vision for flaunting a woman’s natural shape captured the eye of the fresh-faced, young actress, Bridget Bardoe, at the tender age of 21. After photographers and journalists were left fascinated by the unpretentious pique sundress worn by the actress, every woman walking the pavements of Cote d’Azur was soon sporting the new look of the ‘little white dress,’ created by Louis Féraud. This led to a surge in sales of this unique style, nods to which still feature in many summer wardrobes of women around the world today. Fascinated by the world of film, Féraud was delighted when well-known actresses began to don high-end pieces from his collections. After his designs captivated Bridget Bardoe in the early stages of her career, he went on to design the entire wardrobe of her many films throughout her time as an actress, making his designs truly iconic in the world of fashion.
After Christian Dior had made tiny, cinched-in waists, girdles and full skirts the look of the early 1950’s – Féraud wanted to create a less formal and structured style, which the women of Paris, and soon to be the rest of the world, welcomed with open arms. And in 1970, Féraud began created his first ready-to-wear collection to ensure his designs were even more accessible to ‘real’ women everywhere.
Féraud’s eccentric prints and theatrical patterns are inspired by his love for painting and his artistic hero, Van Gogh. The bold and vibrant designs have captured the heart of many famous faces over the years and have led to Féraud winning a number of awards for his artistic flare and elegant designs. Throughout his years, Féraud had a growing collection of honours including winning the ‘Golden Thimble Award’ for his Spring/Summer Haute Couture collection in 1978 and was appointed Prince de l’Art de Vivre in 1991. His success and movement in the fashion world was highly recognised and appreciated by women all round the world including the iconic Joan Collins, Elizabeth Taylor and Priscilla.
Dazzled from an early age by the connection between graphic art and textiles, Féraud began to explore the world of design and created his first ‘Maison de Couture’ in 1950. Although he never gave up his love and passion for painting, he began to feature bold prints in his designs and successfully established a fashion house in the romantic city of Paris in 1955.
The breath taking designs of vintage Féraud pieces often feature adaptations of his paintings, so you can capture the essence of Féraud’s true passion for art and fashion with every outfit you wear.
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