When you think of this mighty luxury British brand, your mind doesn’t immediately lead you to Basingstoke. However, this is where the young optimist Thomas Burberry established his outdoor outfitters in 1856 at the age of 21. A countryside location stood this brand in good stead, becoming experts in conditioning against the elements. Developing a breathable waterproof cloth woven from waterproofed cotton yarns and named ‘gabardine’, they soon became leaders in outdoor gear including a claim to the invention of the trench coat of World War One. They have supplied to artic explorers and pioneers of the aviation age and created one of the most recognisable brand fabrics on earth: The Burberry Check trademarked in 1920. With a logo of an equestrian knight and the word ‘Prorsum’ meaning ‘Forward’ Burberrys (as it was known until the 1990s) has always looked to innovation and quality in its coats, tailoring, bags, accessories.